Business Model and Service Management- Binus Case Center

Case study is an inseparable part of learning. The usage of case study, especially in business studies, helps students to think critically and link the concepts that they learn in class with real-life situations.

This book is an attempt to make case studies available to facilitators and educators. The cases are based on real-life Indonesian companies. Moreover, the theories, concepts and frameworks are elaborated in the beginning, making it easier to connect the dots and foster understanding. At the end of each case, some questions are provided to serve as discussion starter.

We hope that this books can provide a new and better approach of learning. Happy reading!

Adilla Anggraeni
Ahmad Seichi Ramadhan
Aryo Bismo
Asnan Furinto
Dahlia Darmyanti
Firdaus Alamsjah
Handrich Kongdro
Indra Kusumawardhana
Sukma Putra
Tengku Mohd. Khairal Abd.
Willy Gunadi
Yanthi Rumbina Ianova Hutagaol

 

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